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- India’s largest multi-channel retailing platform for Mothers’, Babies’ and Kids’ products, in terms of GMV, for the year ending December 2023 (Source: RedSeer Report)
- Launched the FirstCry platform in India in 2010 with the goal to create a one-stop destination for parenting needs across commerce, content, community engagement, and education
- Expanded internationally in select markets, establishing a presence in UAE and KSA in 2019 and 2022 respectively, where they aim to replicate their India playbook
India’s largest multi-channel, multi-brand retailing platform for Mothers’, Babies’ and Kids’ products
They are India’s largest multi-channel retailing platform for Mothers’, Babies’ and Kids’ products, in terms of GMV, for the year ending December 2023.Their GMV increased to ₹72,576.34 million in FY23 and ₹57,994.63 million in FY22 from ₹39,858.44 million in the FY21.They have a network of 1,018 modern stores in India as at Dec 31, 2023. (Source: RedSeer Report)
Their platform has powerful network effects driven by content, brands and data
Their content-led strategy enables engagement with parents early in their parenting lifecycle through their FirstCry.com parenting platform. Their customers value the content on the platform and further enhance it by adding their own experiences to the platform. They believe this leads to a virtuous cycle of new customer acquisition and enriched content.
Brand affinity, loyalty and trust of customers in the FirstCry brand
The brand affinity that they have built with their customers attracts them to engage on their platform and increases customer traffic. Leveraging their brand strength, they have been able to and will continue to add more product and service adjacencies on their platform which they expect would further increase their customer base (Source: Company DRHP)
There are outstanding litigation proceedings against the company, Subsidiaries and Directors.
There are outstanding legal proceedings against the company, Subsidiaries and Directors, which are pending at various levels of adjudication before various courts, tribunals and other authorities. There can be no assurance that these legal proceedings will be decided in their favor or in favor of their Subsidiaries and Directors(Source: Company DRHP)
Have had negative net cash flows in the past and may continue to have negative cash flows in the future.
Negative cash flows over extended periods or significant negative cash flows in the short term, could materially impact their ability to operate their business and implement their growth plans. They cannot assure you that their net cash flows will be positive in the future (Source: Company DRHP)
- Multi-channel Model in the India Childcare Products Market: Multi-channel retailers play an integral role in the Childcare Products market. Customers are increasingly looking for solutions with better selection, speed of delivery and convenience. Categories like apparel and hard goods are well suited for a touch and feel experience and offline channels provide higher customer satisfaction whereas high-frequency purchase products such as diapers, bath and skin are standard products are increasingly being offered via online channels.
- India Diaper Manufacturing Market: The manufacturing contribution to GDP is expected to increase from 13% in CY2022 to >20% by CY2031. This is on the backdrop of significant government reforms specifically to boost manufacturing in India. The Make in India campaign, increased FDI ceiling, and reduced corporate tax rates are some of the key reforms and policies introduced by Government of India.
For ICICI Bank linked A/c
For non ICICI Bank A/c
Go to the IPO section, select the IPO you want to apply from the list and click on ‘Apply’.
Fill in the quantity of the number of shares you want to buy. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.
Click on proceed to confirm the order. You can view the placed order under “order book”.
Choose the IPO you want to apply from the list. Click on Apply.
Fill in the quantity of shares. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.
Check the A/C, UPI details and click on proceed. You will get an UPI link by which payment can be made.
The lot size is 32 shares and minimum investment required is Rs.14,880 for Brainbees Solutions (Firstcry) IPO
Brainbees Solutions (Firstcry) IPO is mainboard IPO of issue size up to Rs.4193.73 Crores
Brainbees Solutions (Firstcry) IPO issue dates are from 06th – 08th Aug, 2024.
The allotment date is 9th Aug, 2024 and listing date is 13th Aug, 2024 for Brainbees Solutions (Firstcry) IPO.
Head to IPO section on ICICI Direct website and select Brainbees Solutions (Firstcry) IPO. Enter and submit bid details and then click on proceed to apply once details are verified. It’s that simple!!
The price band of Brainbees Solutions (Firstcry) IPO is Rs.440 – Rs.465.
The book runners for the Brainbees Solutions (Firstcry) IPO are Kotak Mahindra Capital Company Limited, Morgan Stanley India Company Pvt Ltd, Bofa Securities India Limited, Avendus Capital Pvt Ltd, Jm Financial Markets Ltd
The objective of Brainbees Solutions (Firstcry) IPO are for
No, you cannot submit for more than one application with a single PAN in Brainbees Solutions (Firstcry) IPO
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