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FSN E-commerce Ventures Ltd (Nykaa)

FSN E-COMMERCE VENTURES LTD (NYKAA)

Price Range (₹)

Rs. 1085 - Rs. 1125

Issue Size (₹ in Cr.)

Upto Rs. 5350 cr

Minimum Quantity

12 shares

Bidding Period

Oct 28 - Nov 1, 2021

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Strengths & Risks
30 second IPO
overview
Research Rating
Financials
Industry Trends
Key Strategies
Steps to Apply
Expert Review Video

Subscription Status

Shareholder
Retail Individual Investor
Non-Institutional Investor
Qualified Institutional Buyers
Employee
Overall

Nykaa is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. They have a diverse portfolio of beauty, personal care and fashion products, including their owned brand products manufactured by Nykaa. Since incorporation in 2012, they have invested both capital and creative energy towards designing a differentiated journey of brand discovery for their consumers.

Strengths

Diverse portfolio of owned brands

Nykaa has crafted a portfolio of 13 owned brands, including brands such as : Nykaa Cosmetics, Nykaa Naturals, Kay Beauty, Twenty Dresses, Nykd by Nykaa, Pipa Bella.

Nykaa is the preferred destination for luxury and prestige products in India for consumers and brands

The company has the highest average order value (AOV) among the leading online beauty and personal care platforms in India (Source: RedSeer and Company DRHP).

Resilient, capital efficient business with a combination of strong growth and profitability

In the Financial Year 2021, GMV was ₹40,459.8 million with revenue from operations of ₹24,408.96 million and a 6.61% EBITDA margin (Source: Company DRHP).

Risks

Inability to manage growth or execute strategies may impact future business plans

To support the expansion plans, the company may have to implement a variety of new and upgraded managerial, operating, technology etc. which in turn may lead to higher costs and oversight by management.

Inability to acquire new customers in a cost effective manner may impact revenue and profitability

There is risk of increased cost of acquiring new consumers through marketing efforts due to heightened competition for digital traffic in the industry.

30 second IPO overview

25 Oct 2021 ICICI Securities

EXPERT REVIEW VIDEO

IPO Expert Review Video

23 Oct 2021 ICICI Securities

ICICIdirect Research Rating

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Financials

Net Worth
Total Income
Total assets
Total revenues from operations
Net cash inflows/(outflows)
Total borrowings
Profit/Loss for the year
Restated Basic Earnings per Share (EPS)

Industry Trends

Indian Beauty and Personal Care (BPC) Market: Beauty and Personal Care Market in India was sized at Rs. 1,267 billion in 2019, growing at a CAGR of 13% in the last 3 years.

Growth in BPC Spend by Youth: Consumers in the 25-35 years age group are the most active BPC buyers. The customers are also more inclined to buy prestige products. The buying behavior of these consumers is different from that of a traditional Indian shopper.

Increasing BPC Spend from Non-Metro Cities: There has been an increase in aspirational spending on BPC products especially in non-Metro cities enabled by rising disposable income, aided by an increasing female workforce participation, increasing popularity and growing influence of social media, and lifestyle changes.

Follow 3 simple steps TO APPLY IPO

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For non ICICI Bank A/c

Select IPO

Go to the IPO section, select the IPO you want to apply from the list and click on ‘Apply’.
Fill in the required details

Fill in the quantity of the number of shares you want to buy. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.
Confirm your request

Click on proceed to confirm the order. You can view the placed order under “order book”.

Select IPO

Go to the IPO section, select the IPO you want to apply from the list and click on ‘Apply’.

Select IPO

Go to the IPO section, select the IPO you want to apply from the list and click on ‘Apply’.

Fill in the required details

Fill in the quantity of the number of shares you want to buy. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.

Fill in the required details

Fill in the quantity of the number of shares you want to buy. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.

Confirm your request

Click on proceed to confirm the order. You can view the placed order under “order book”.

Confirm your request

Click on proceed to confirm the order. You can view the placed order under “order book”.

Select IPO

Choose the IPO you want to apply from the list. Click on Apply.
Fill in the required details

Fill in the quantity of shares. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.
Confirm your request

Check the A/C, UPI details and click on proceed. You will get an UPI link by which payment can be made.

Select IPO

Choose the IPO you want to apply from the list. Click on Apply.

Select IPO

Choose the IPO you want to apply from the list. Click on Apply.

Fill in the required details

Fill in the quantity of shares. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.

Fill in the required details

Fill in the quantity of shares. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.

Confirm your request

Check the A/C, UPI details and click on proceed. You will get an UPI link by which payment can be made.

Confirm your request

Check the A/C, UPI details and click on proceed. You will get an UPI link by which payment can be made.

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Disclaimer – I ICICI Securities Ltd. ( I-Sec). Registered office of I-Sec is at ICICI Securities Ltd. - ICICI Venture House, Appasaheb Marathe Marg, Prabhadevi, Mumbai - 400 025, India, Tel No : 022 - 6807 7100. I-Sec is acting as a distributor to solicit bond related products. All disputes with respect to the distribution activity, would not have access to Exchange investor redressal forum or Arbitration mechanism. The contents herein above shall not be considered as an invitation or persuasion to trade or invest. I-Sec and affiliates accept no liabilities for any loss or damage of any kind arising out of any actions taken in reliance thereon. Investments in securities market are subject to market risks, read all the related documents carefully before investing. The contents herein mentioned are solely for informational and educational purpose.

Category of Shareholders	% of Share Capital
Promoters
Falguni Nayar Family Trust	22.33%

Promoter Group
Anchit Nayar Family Trust	3.08%
Adwaita Nayar Family Trust	3.08%

Promoter Selling Shareholders
Sanjay Nayar Family Trust	25.72%

Investor Selling Shareholders
TPG Growth IV SF Pte. Ltd	3.48%
Lighthouse India Fund III, Limited	3.11%
Yogesh Agencies & Investments Private Limited	1.19%

Other Selling Shareholders
Sunil Kant Munjal	4.54%
Harindarpal Singh Banga jointly with Indra Banga	8.71%
Narotam Sekhsaria	3.66%
Rishabh Mariwala	1.19%

FSN E-COMMERCE VENTURES LTD (NYKAA)

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