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FSN E-COMMERCE VENTURES LTD (NYKAA)

Price Range (₹)

Rs. 1085 - Rs. 1125

Issue Size (₹ in Cr.)

Upto Rs. 5350 cr

Minimum Quantity

12 shares

Bidding Period

Oct 28 - Nov 1, 2021

Nykaa is a  digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. They have a diverse portfolio of beauty, personal care and fashion products, including their owned brand products manufactured by Nykaa. Since incorporation in 2012, they have invested both capital and creative energy towards designing a differentiated journey of brand discovery for their consumers. 

Strengths

Diverse portfolio of owned brands

Nykaa has crafted a portfolio of 13 owned brands, including brands such as : Nykaa Cosmetics, Nykaa Naturals, Kay Beauty, Twenty Dresses, Nykd by Nykaa, Pipa Bella. 

Nykaa is the preferred destination for luxury and prestige products in India for consumers and brands

The company has the highest average order value (AOV) among the leading online beauty and personal care platforms in India (Source: RedSeer and Company DRHP).

Resilient, capital efficient business with a combination of strong growth and profitability

In the Financial Year 2021, GMV was ₹40,459.8 million with revenue from operations of ₹24,408.96 million and a 6.61% EBITDA margin (Source: Company DRHP).

Risks

Inability to manage growth or execute strategies may impact future business plans

To support the expansion plans, the company may have to implement a variety of new and upgraded managerial, operating, technology etc. which in turn may lead to higher costs and oversight by management.

Inability to acquire new customers in a cost effective manner may impact revenue and profitability

There is risk of increased cost of acquiring new consumers through marketing efforts due to heightened competition for digital traffic in the industry.

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