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Snapdeal Ltd IPO

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About the Snapdeal Ltd IPO

-  Founded in 2007, the business started as a coupon booklet business, which was transformed into an online deals platform in 2010 and an online eCommerce marketplace in 2012
- Snapdeal’s value proposition meets the distinct buying needs of ‘Bharat’ shoppers. (Source: RedSeer Report, which has been commissioned and paid for by the company exclusively for the Offer)
-  The platform was also ranked by App Annie (a mobile market data and analytics platform) in the ‘Top Publisher Award 2020’ as among the top 10 shopping apps in India in terms of monthly active users (“MAUs”) for the year 2019 (Source: Company DRHP)

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Strengths

India’s largest pure-play value eCommerce platform
Snapdeal was India’s largest pure-play value eCommerce platform, in terms of revenue for the Financial Year 2020. Further, with over 200 million app installations on Google Play Store, it is the most installed pure-play value eCommerce application and one of the top four online lifestyle shopping destinations in terms of total app installations in India, as of August 31, 2021. (Source:RedSeer Report, Company DRHP)

Wide selection of value merchandize at affordable prices from a network of quality-focused sellers
The platform hosts a wide selection of value merchandize across categories, such as: fashion; home and general merchandise; beauty and personal care; and others, which constituted 52.56%, 24.76%, 12.98% and 9.71% of the sales value on the platform for the six months ended September 30, 2021, respectively (Source: Company DRHP)

Discovery-led and personalized buying journey driven by artificial intelligence and machine learning helps value shoppers find relevant and interesting products
During the six months ended September 30, 2021 and for the Financial Years 2021, 2020 and 2019, 60.25%, 60.73%, 62.39% and 55.80% of orders placed on the platform were made without using a search term, respectively. The company believes that this indicates that they are able to drive impulse purchases. The user interface encourages a casual browsing behaviour and discovery-based shopping, replicating the offline journey of buyers.  (Source: Company DRHP)

Risks

Business depends on the growth of the online commerce industry in India and the company's ability to effectively respond to changing user behaviour on digital platforms
A large portion of revenues depend substantially on the receptiveness of Indian value-seeking users, suppliers, sellers and advertisers, to the internet as a way to conduct commerce, to purchase goods and services, and to carry out financial transactions (Source: Company DRHP)

May incur liability for counterfeit, unauthorised, illegal, or infringing products sold or misleading information available on the platforms
Although the company has adopted strict measures to protect against these potential liabilities, including proactively verifying the authenticity and authorization of products sold on the platform through working with brands, immediately taking down any counterfeit or illegal products or misleading information found on the platform, these measures may not always be successful or timely (Source: Company DRHP)

Financials

  • Total Equity
  • Total Income
  • Loss after Tax
  • Total Borrowings
  • Basic Loss per Share (EPS)

Industry Trends

- VALUE E-COMMERCE IN ‘BHARAT’ – AN UNDER-PENETRATED MARKET: Tech-savvy consumers tend to prefer online shopping for many reasons. Online shopping provides significant advantages over traditional brick and mortar stores in terms of time saving, access to significantly diverse assortments, attractive pricing, seamless “no questions asked” return policies and cash-on-delivery options.  (Source: Company DRHP)

- OMNI-CHANNEL MODEL IN VALUE LIFESTYLE RETAIL – AN UNTAPPED OPPORTUNITY: According to RedSeer, the Value Lifestyle Retail opportunity in India is expected to grow from US$88 billion in the financial year 2021 to reach approximately US$175 billion in the financial year 2026. As of financial year 2021, the offline channel (which consists of general trade and modern B&M trade) accounted for 92% of all sales in Value Lifestyle Retail market. RedSeer considers this as a tremendous business expansion opportunity. (Source: Company DRHP)

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