- 25 Nov 2024
- ICICI Securities
EICHER MOTORS LAUNCHED A NEW MODEL IN 350CC SEGMENT
News: In a press release, Royal Enfield announced the launch of the Goan Classic 350, a tribute to the vibrant moto-culture of 1970s Goa, priced at ₹2.35 lakh for the single-tone variant and ₹2.38 lakh for the dual-tone option. This bobber-style motorcycle features retro aesthetics with modern enhancements, including ape-hanger handlebars, a lowered seat height of 750 mm, and unique wheel configurations with 19-inch front and 16-inch rear wheels. Powered by a 349cc J-series engine that delivers 20.2 bhp and 27 Nm of torque, it offers a smooth riding experience through a five-speed gearbox. The Goan Classic 350 is available in four lively colours—Rave Red, Trip Teal, Purple Haze, and Shack Black—making it a stylish homage to Goa's rich cultural heritage while ensuring rider comfort and performance.
Views: Royal Enfield has seen a 4.4% YTD increase in total sales which is led by 37.5% YTD increase in sales of >350cc segment. The company recorded best ever festive season with 26% YoY growth and we expect it clock double digit volume growth in H2FY25 aided by new model launches and well as strong demand momentum in market place. We hold a positive view on the company with healthy growth prospects on the anvil amidst slew of exciting product launches and marketing activity undertaken by the company to promote its brand and sales volume.
Impact: Positive