- 09 Oct 2024
- ICICIdirect Research
MARUTI LAUNCHES LIMITED EDITION GRAND VITARA
News: In a press release, Maruti Suzuki has announced the launch of Grand Vitara Dominion Limited Edition which will be available in Alpha, Zeta, and Delta variants with options for both petrol and CNG engines. This limited edition features enhanced styling and a range of interior and exterior accessories, including sidesteps, door visors, and 3D mats, aimed at elevating the SUV's appeal during the festive season. The model will be available exclusively throughout October 2024. Notably, these accessory packages, valued between ₹48,599 and ₹52,699, are included at no extra cost, allowing customers to enjoy a premium experience without a price increase.
View: The Dominion Edition of the Grand Vitara introduces a range of enhancements for this midsize SUV, providing buyers with exceptional value through a complimentary accessory kit during the festive season. Grand Vitara is fastest mid SUV to reach 2 lakh sales and with the launch of limited-edition model, it will further add to its sales momentum. The model is available in multiple powertrain options hence captivating needs of different consumers. This is a good value proposition for customers and we expect to it to support sales volume at Maruti in the ongoing festive season.
Impact: Positive