- 25 Apr 2023
- ICICIdirect Research
Maruti Suzuki launches new SUV Fronx
MARUTI - 12403 Change: -50.80 (-0.41 %)News: In a regulatory exchange filing, the company informed about launch of new offering in SUV space i.e. Fronx at starting price of ~Rs 7.46 lakh (ex-showroom) with top model costing ~Rs13.13 lakh (ex-showroom). It will be offered with two engine option i.e. 1.0l k-series turbo jet engine & advanced 1.2 litre Dual Jet Dual VVT engine with mileage of 22.9 kmpl
View: Fronx is equipped with a host of safety features like six airbags, three-point ELR seat belts, ESP with Hill-Hold Assist & Roll Over Mitigation, ISOFIX child seat anchorages, etc amid tech features like Head Up Display, 360 view camera, Wireless smartphone charger, 22.86cm (9”) HD Smart Play Pro+ infotainment system with Wireless Apple CarPlay and Android Auto connectivity. We believe the price to be in acceptable range but it is a tad at a premium to its offering in the premium hatchback space i.e. new Baleno (up by ~Rs 1 lakh), which shares almost the same vehicle architecture with Fronx. Overall, the company remains optimistic about demand from new launches with aim to achieve five lakh units UV sales in FY24E
Impact: Neutral