- 21 Jun 2022
- ICICIdirect Research
MARUTI SUZUKI OPENS ADVANCE BOOKINGS FOR ALL-NEW BREZZA
MARUTI - 10899 Change: 162.65 (1.51 %)News: In a regulatory filing, Maruti Suzuki has informed about opening advance bookings for all new Brezza (compact SUV segment) at a booking price of Rs. 11,000/unit. The all new Brezza boosts of all new age tech as well as safety features with electric sunroof as the first offering by the company
Views: The existing Brezza model recorded sales of 1.14 lakh units in the domestic market in FY22 (fourth largest selling UV) with segment market share pegged at 19.5%. Over past few months Maruti is witnessing adverse product mix (declining UV share in overall sales portfolio), therefore increased offering in the UV was much awaited by the company. With further exciting products planned in the UV space, Maruti is committed towards regaining its 50% market share domestically. The new Brezza is expected to be launched by the end of month (June 30, 2022)
Impact: Neutral