News: Toyota Kirloskar Motor has announced price of its recent offering in the mid-size SUV segment i.e. Urban Cruiser Hyryder at Rs15.1-19 lakh/unit (ex-showroom) for the top 4 variants, which includes the strong hybrid models as well as automatic transmission.
View: Urban Cruiser Hyryder is rebadged as Grand Vitara for Maruti Suzuki India (MSIL) and will be the first offering wherein it will be manufactured by Toyota and sold by both the companies under the cross-badging route vs. the earlier offerings (Baleno, Brezza) being manufactured by Maruti and sold by both the companies. We expect MSIL to announce its pricing of Grand Vitara by the end of month, ahead of festive season and expect it to be at a marginal mark-up to Toyota’s price.
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