- 12 Sep 2022
- ICICIdirect Research
Trent to continue aggressively expanding offline, online presence
TRENT - 7159 Change: -11.90 (-0.17 %)News: As per media reports, Trent has put in place an aggressive expansion plan including an accelerated store expansion programme across Westside, Zudio, and Star Markets and enhanced presence in the online space.
View: During the pandemic, Trent focused on expanding its retail footprint and opened 125+ stores across all its formats in FY22. Further, the company is expected to maintain its aggressive store addition across store formats. The benefits of the enhanced retail presence is expected to be visible in the ensuing quarters as the demand scenario has normalised with improved consumer sentiment and higher customer footfalls and increased bill values. In the online space, it has also increased Westside’s presence through Westside.com and TataNeu, in addition to presence on TataCliq. On the Star Bazaar front, the company has resorted to aggressive pricing strategy to enhance revenues. We believe the initiatives taken by the company would enable it to maintain the revenue growth momentum and garner higher consumer wallet share over medium to longer term.
Impact: Positive.