News: As per media reports, Sony and Zee have told CCI that their merged entity was open to offering mandatory pricing incentives and discounts to all channel distributors, such as direct-to-home satellite operators, on fair and non-discriminatory terms for a certain period after the deal. To assuage concerns over the entity's strong market position with advertisers, the parties proposed creating and operating "independent advertising verticals" for a certain duration.
View: These measures are to iron out antitrust worries of CCI owing to humongous market position of a combination of the merged entity. We expect the merger timelines to get extended but believe consummation of the same would be eventually achieved.
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