As per CCI documents, Sony and Zee have voluntarily agreed to sell three Hindi channels, Big Magic, Zee Action and Zee Classic, to address possible anti-competition concerns arising out of their proposed mega-merger deal. One of the conditions is that the purchaser should not be "Star India Pvt Ltd or Viacom18 Media Pvt Ltd (including their respective affiliates)"
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While figures are not available, as per our assessment, these channel's contributions may be less than 2-3% of Zee’s revenues (pre-merger). Thus, there will be no major impact on overall revenues. Recall, that the company has already been granted conditional approval for merger by CCI
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