Cookie Guidance
Safeguarding your right to privacy is imperative to us. Hence, we request you to peruse through our Cookie Guidance.
Anonymous information retrieval
Our website (www.icicidirect.com) may be accessed by you anonymously. That means, your personal data (e.g. name or address) will not be collected. We only gather, stock and make use of anonymous information like the name of the Internet provider, the website from where you access our site and the websites you access from our site. All this is collated for reasons that are statistical and calculated to modify our website to serve the needs of our users in an appropriate manner. Your identity as a user will always stay unidentified.
Cookies
We acquire information about your general internet usage through cookie files kept on your computer hard drive. These cookies hold information that is transferred to your computer's hard drive. They help us improve our website and deliver a more customised service. The www.icicidirect.com website currently use the following cookies:
| Cookie | Type of cookie | Category | Current use |
|---|---|---|---|
| _fbp fr | Facebook cookie | Performance & Statistical | These cookies are used by Google Analytics and give us information about how visitors use our website. The cookies collect information in an anonymous form, including the number of visitors to the site, how visitors were directed to the website, and the pages they have visited. They are used across ICICI Securities Website – www.icicidirect.com or such other website as may be communicated by ICICI Securities Limited from time to time |
| _ga | Google Analytics cookies | ||
| _gid | GA cookies are used to distinguish users. | ||
| _gcl_au | Google AdSense | Performance & Statistical | It's the first party cookie for "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page. |
| _utma | Google Analytics | Performance & Statistical | Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics |
| _utmz | Google Analytics | Performance & Statistical | Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. |
| _gaexp | Google optimize cookie | Targeting | Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in. |
| _uetvid | Microsoft Bing Ads | Targeting | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website |
| _hjid | Hotjar | Targeting | Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. |
| _hjAbsoluteSessionInProgress | Hotjar | Targeting | This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie. |
| _hjIncludedInSessionSample | Hotjar | Targeting | This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's daily session limit |
| _hjIncludedInPageviewSample | Hotjar | Targeting | This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit. |
| _hjFirstSeen | Hotjar | Targeting | This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions. |
| ajs_anonymous_id | Hotjar | Targeting | This cookie is set by Segment as a randomly generated ID for anonymous users. |
| t_gid | Taboola | Targeting | Assigns a unique User ID that Taboola uses for attribution and reporting purposes |
| ide | DoubleClick | Targeting | DoubleClick IDE cookies are used for serving targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. These cookies measure the conversion rate of ads presented to the user. |
| cust_id | First party cookie | Essential | Stores the cust id value when user logged in for the first time. |
| customerType | First party cookie | Essential | Will store value that if user is customer or non customer |
| tvc_starttime | First party cookie | Essential | Will store on page time of the user on particular page in ms. |
| tvc_pwm_status | First party cookie | Targeting | To identify that user has comes from /pwm website |
| tvc_user | First party cookie | Targeting | To identify that if user is selecting rm assist as yes or no |
| tvc_utm | First party cookie | Essential | To identify the source of the user when user lands on the website |
| tvc_popup_cookie | First party cookie | Essential | To identify that user has clicked on popup or not |
| tvc_banner_interaction | First party cookie | Essential | To identify if a user has clicked outside the banner. |
| tvc_subscribe_popup_cookie | First party cookie | Essential | To identify that user has clicked on subscribe popup or not |
| tvc_subscibe_banner_interaction | First party cookie | Essential | To identify if a user has clicked outside the subscription banner. |
| tvc_No_banner_interaction | First party cookie | Essential | To identify that user has clicked outside the subscribe popup banner. |
You may refuse to accept cookies by activating the setter on your browser, which allows you to refuse the setting of cookies. However, this may cause certain parts of our website to remain inaccessible to you. Until you have set your browser setting to refuse cookies, our system will continue to issue cookies when you log onto our site. Please take note of the fact that our advertisers may also use cookies and we have no control over this. For more information on how to control and/or disable cookies.
Advertising and Marketing
Links
There are links in our website leading to other sites. This guidance does not extend to those sites. We therefore would recommend the reading of the data safeguarding policies of these sites.
Security
All proper and expected technical and organizational security procedures have been taken to shield your personal data and to prevent that no unauthorized persons gain access to the same. These precautions include for example the transfer of all data entered into our internet presence using SSL encryption (128 bit) or the use of a mandatory authentication mechanism for access to your account